Eurobike in Frankfurt, Germany

Redrawing the Future of Cycling and Mobility

• When: Wednesday, June 24 to Sunday, June 28, 2026
• Where: Messe Frankfurt, Frankfurt am Main, Germany

Background:
Since its move to Frankfurt in 2022, Eurobike has grown into Europe’s central platform for cycling and e‑mobility. The 2025 edition saw over 31,000 trade visitors and 30,400 cycling fans across 1,500 exhibitors on 130,000 m².

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🗂 Format & Focus

Trade Days (June 24–26):
Reserved for industry professionals—manufacturers, retailers, media, investors—with a focus on sport cycling, performance, and business networking.

Public Festival Weekend (June 27–28):
Open to cycling enthusiasts featuring Demo Day test rides, show performances, community events, and interactive zones.

Dual-Brand Concept:
For the first time, Mobifuture, a sister fair dedicated to urban mobility (e‑scooters, cargo bikes, microcars, sharing systems, and smart-city infrastructure), will run alongside Eurobike .

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🔍 What to Expect in 2026

• Innovation Showcase: New e‑bike systems from Bosch, Shimano components, and groundbreaking accessories.
• Demo Day & Test Zones: Outdoor tracks for road, MTB, gravel, and e‑bikes, extended demo routes.
• Specialized Areas: Designated pavilions for sports/performance, cargo, travel, sustainability, handmade craftsmanship, and start-ups .
• Industry Events: Eurobike Academy sessions, conferences, networking lounges, and workshops on topics like digitalisation, sustainability, and future mobility .
• Eurobike Awards: Celebrating excellence with the prestigious Eurobike Award for innovative products .

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🌟 Why Eurobike Matters

• Global Reach: Draws tens of thousands of trade professionals from over 90 countries .
• Market Launchpad: A launch hub for brands targeting European markets with ordering, partnerships, and media exposure .
• Momentum for Change: Eurobike dovetails with Mobility’s shift toward sustainability, digitalisation, and urban transformation .
• Business & Culture Fusion: Combines serious trade with a vibrant festival atmosphere—connecting industry, consumers, and culture .

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✅ Attendee Tips

• Book early: Reserve accommodations and tickets now—proximity to Messe is hot in June .
• Plan strategy: Trade professionals should schedule meetings and identify key exhibitor zones (e.g., performance, e‑mobility).
• Download the app: Use the Eurobike app to filter exhibitors, build pipeline, and track sessions.
• Explore Mobifuture: Discover emerging mobility trends beyond bikes, like urban logistics and sharing systems.

🔭 Final Remarks

Eurobike 2026 isn’t just a bicycle trade fair—it’s a comprehensive platform shaping the future of sustainable mobility. Featuring parallel themes of sport, performance, and urban innovation, it offers immense value for industry stakeholders, media, and cycling enthusiasts alike.

If you’d like support arranging exhibitor booths, drafting press announcements, or outlining travel plans, I’d be happy to help!